Discover the keys to Corporate Sponsorship

  • Property

    Do you know what you have that makes you attractive to sponsors? Learn what corporate sponsors are really looking for.

  • Rolodex

    Discover who you should ask in an organization by learning how to build a solid sponsorship rolodex.

  • Valuation

    Once you secure sponsors, keep them coming back for more by learning how to add value to your partnership.

Course curriculum

Master the 5 P's of Corporate Sponsorship to achieve success

  • 1


    • Are you ready to get sponsored?
  • 2

    Corporate Sponsorship Basics

    • Corporate Sponsorship Basics: The backstory and the ground rules to get you going
    • Quiz 1
  • 3

    Corporate Sponsorship 101: Property

    • Property: You are not the "sponsee"
    • Types of Property Assets
  • 4

    Corporate Sponsorship 101: Preparation

    • Preparation: Let's start this thing off right!!
    • Quiz 2
  • 5

    Corporate Sponsorship 101: Proposal

    • Proposal: Are you ready for commitment?
    • CC17 Sponsorship Packages
    • AMA SD Annual Sponsorship Packages 2017-2018
  • 6

    Corporate Sponsorship 101: Pitch

    • Pitch: Talk that talk, baby!
    • Quiz 3
  • 7

    Corporate Sponsorship 101: Persevere

    • Persevere: Don't give up on a good thing!

What are you waiting for?

Over $24 Billion will be spent on Corporate Sponsorship this year in North America alone. While no one is waiting with a blank check, no check will be written if you don't learn to ask the right way.

Get started now


Anetra Henry

Chief Corporate Sponsorship Strategist

Anetra Henry

Hey! I'm Anetra Henry, Chief Corporate Sponsorship Strategist, an expert in sponsorship strategy, and your Sponsorship Success Guide. You're here because you or someone on your team needs help securing sponsors for your endeavors and/or organization and I am here to help you succeed. To become successful securing corporate sponsors, you must develop and implement a strategy that is unique to your organization's mission AND that speaks to what is important to your corporate sponsors. I have over a decade of decision making experience for the corporations I worked for. I've negotiated, managed, and measured six-figure activations with partners like The Dallas Cowboys' Cheerleaders.  As a savvy seeker, I have developed and implemented sponsorship strategy leading to securing over $400K in corporate sponsorships for the professional association and other nonprofit organizations I served last year. I've taken the successes on both sides of the corporate sponsorship ask and created a system that will teach you how to create your custom strategy, develop a rolodex of corporate sponsors, and keep them coming back for more each time you need them. Sign up for this course and start securing the money, products, services, and media you need today!